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About us
W&C PROFILE
Australian-owned and operated since 1926, Welling & Crossley (W&C) is today an internationally recognised manufacturer of Diesel Generators, Fire Products, Diesel Engines and Tractor Driven Alternators.With branches in Victoria (home of head office), New South Wales, Queensland and Western Australia, W&C continues to grow with the development of strategic alliances with leading producers of alternators, electric motors, engines, pumps, portable petrol and diesel powered generators, welders, workstations, multi-power packs and other associated products and accessories.
Our constant aim for achieving the highest standards and adopting the latest technologies to provide the best possible service for our customers is a testament to our growing success both nationally and internationally.
Partners of W&C include: Honda, Gentech, Yamaha, NSM Alternators, Lombardini, John Deere, Lister Petter, Daewoo, Deutz, Kubota, Dunlite, Isuzu and FPT Iveco Diesel Engines... just to name a few!
w&C HISTORY
1926W&C began as a manufacturer and supplier of cranes, hoists, winches to the Australian Armed Forces.
1967
W&C penetrated the power generation industry supplying small to medium gensets, automatic mains failure control systems and parallel power station installations, as well as importing alternators from Europe.
1978
W&C becomes the Victorian Distributor for Isuzu Industrial and Marine diesel engines.
1991
W&C opened a new branch in Sydney to enhance its existing service network and to meet the increasing sales demands in New South Wales.
1994
W&C continued its growth by commissing a number of natural gas fueled generating sets.
1998
W&C relocated to a larger facility in New Street, Spotswood in Victoria, to better manage its booming manufacturing and administrative operations. The move enabled further expansion of production and sales of the Company's existing product line, and supported the growth of its new Gentech portable generator range.
1999
W&C opens a new branch in Perth to enhance its existing service network and to meet the increasing sales demands in Western Australia.
2000
W&C becomes the Australian distributor for the Daewoo range of heavy duty industrial and marine diesel engines.
W&C launched its new Crossley Engines range, which included diesel engines, fire products and electric motors.
2002
W&C aquired and revitalised the iconic Dunlite Power Equipment brand.
W&C opened a new branch in Brisbane to enhance its existing service network and to meet the increasing sales demands in Queensland.
2003
W&C becomes the Australian-Pacific distributor for Yamaha generators.
2004
W&C opened an international branch to expand the Company's sales and operations overseas.
2007
W&C relocated its Victorian head office to the larger modern facilities of Export Drive, Brooklyn, after once again outgrowing its existing branch location.
2008
W&C became the exclusive national distributor of the Yamaha Multi-Purpose Engines range.
W&C extended its range once again by offering a more diverse range of Yamaha and Honda powered pumping products.
2009
W&C introduces a diverse and highly reliable range of Yamaha powered generators as an option to its existing range of Honda powered units available.
W&C becomes the Australian importer and supplier of Lister Petter Generators, Engines and Spare Parts.
W&C becomes the Australian manufacturer and supplier of FPT / Iveco Diesel Engines and Doosan / Daewoo Engines.